You know your business too well to see your website the way a stranger does. Through a first-time visitor's eyes, you see what they meet on your site, any fixes it needs, and your homepage redrawn with them in place.
Some of them came ready to buy. Before anyone gets in touch, they're quietly asking four questions. Any one they can't answer quickly is a reason to go.
The featured site shows the page on the day it was checked, next to the concept with the fix in place. Tap any site to walk through every fix.
“What is this, and is it for a company like mine?”
Business-to-business services · an AI training firm
The company name fills the whole first screen. What the firm does, and who it’s for, starts about 850px further down.
Fix: the firm’s own line comes first, with one button that says what a buyer gets.
None of these show up from the admin side. These are findings, not results yet.
There's nothing to sign and no call. If you like what you see, your audit includes the timeline and price to have it done. If not, keep anything it finds and make the changes yourself.
A visitor named for your business walks your site and the concept, question by question. Every finding is one I saw on your live site, with the date I checked.
A concept in your own colours, type and voice, with the words and order changed so visitors see what they get first.
Any fix is spelled out, in order. The ones you can make yourself are marked.
I'm Yousef Abdelsalam, based in Halton, Ontario. I check every finding on your live site myself.
Tell me where your website lives.
Prefer to email directly? Write to hello@connectionbeforedirection.com with your website address.
Your free audit arrives in your inbox within 3 days. If it isn't there, check your spam folder or write to hello@connectionbeforedirection.com.
It goes to this address:
hello@connectionbeforedirection.com
If your email app doesn't open, copy the message and paste it into a new email. Your audit arrives in your inbox within 3 days of your email reaching me.
Three pages written for real business-software companies from their public material, each for one reader with one worry.
For a fraud lead · rewrite of Feedzai’s packaged fraud and AML page
Before: Introducing Feedzai Solutions - Packaged Fraud and AML Offerings
After: Banks have used Feedzai to catch more fraud with fewer false alarms.
The page’s only proof, two bank results, moved from below the logos to the top.
For a CFO weighing close software · HighRadius use case
A faster close only helps if the auditor still signs off.
Opens on the CFO’s real fear, audit findings, and ends with five questions that show whether a vendor sells control or just speed.
For a CIO pushing back · Glean objection sheet
Answer a CIO’s pushback with what is documented, and say what isn’t.
Each answer ends with what to confirm before saying it, so none promises more than the vendor has published.
Self-initiated samples written from public pages read October 19, 2026. Not affiliated with or approved by these companies. Every figure is the company’s own.